Digital Marketing – What is it?
The importance of Digital Marketing to every business is as clear as a crystal nowadays. Many business owners have already brought their businesses to a higher level. It increased, even more, when businesses acknowledged digital marketing as their way to surpass the crisis brought by the covid19 pandemic.
Digital marketing is a form of marketing that focuses on the use of internet-based technology. Its purpose is similar to the purpose of traditional marketing. Only that, Digital Marketing can achieve more engagement and sales as compared to traditional marketing alone. With the use of laptops, computers, tablets, and mobile phones, reaching out to more audiences can be done easier.
Through digital media channels such as SMS, multimedia messages, email, social media platforms, and web-based advertising, Digital Marketing has become possible. For all we know, marketing involves communication. With digital marketing, the process involves digital communication.
How Does it Work?
To successfully achieve lead generation, high customer engagement, and an increase in sales, you will need the service from marketing agencies. Marketing agencies, like Traffik Agency, can help your company to convert your target audience into customers. They can also assist to improve sales and revenue and grow your business’ brand.
Digital Marketing works by using different trends. Read one and find out the hottest marketing trends to consider for 2022.
The Hottest Marketing Trends in 2022
There are many marketing trends that you can apply to your business’s digital marketing process. However, there are only a few known as the hottest among them all.
- PPC Advertising
Pay-Per-Click advertising is a form of marketing that gathers leads through paid advertisement. PPC advertising is broken down into two categories: Search advertising and Display advertising. This marketing trend is what you see as Google Ads, Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads, Quora Ads, Promoted Pinterest Pins, and more. Over the years, PPC advertising is one of the effective marketing trends for every business. Especially nowadays that a lot of users are spending their time on the internet.
- Search Engine Optimization
SEO has been in the hottest trend for years. Aside from being very useful to the users, it also tells a lot in terms of a marketing strategy. Some already know how SEO works. SEO is working on the online visibility of the advertiser’s website. Their focus is on improving the quality and quantity of the website traffic. When we talk about SEO, we are talking about ranking, keywords, metrics, blog, blog content, on-page optimization, off-page optimization, and more.
- Social Media Marketing
As the Covid19 Pandemic came across globally before the end of 2019, it showed us the deadly financial and life crisis. And sad to say, it is still showing us what it can do. This led many individuals worldwide to stay at home and the only means of communication is through the use of social media platforms. Even those who are not fond of using Facebook, Instagram, and other sorts of social media platforms, have found their way to use it.
This has been a gateway for many businesses to reach double or triple the number of audiences as compared to when there was no pandemic yet. That also means leveraging the sales through digital marketing with social media marketing.
- Video Marketing
Another result of the Covid19 pandemic, video marketing with the use of Social Media channels also rises. Video blogging is one great way of advertising one’s business. Vlogging has become more intense nowadays. The number of users or viewers on Youtube, Tiktok, and other social media platforms that promote videos is rapidly increasing. That makes the advertisers use this as an advantage of promoting their businesses.
- Conversion Rate Optimization
CRO is a marketing trend that involves the process of enhancing the business webpage through visitors’ behavior. The process starts with getting the audiences to visit a webpage and letting those visits be converted into revenues. This works by inviting the audience to a landing page that promotes a service that may require subscriptions, free books, intro classes, or purchases.